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ROI
Input
How many pieces are you mailing?
What are the total program costs?
$
Response Rate: What % response do you expect?
%
Conversion Rate: What % of responders do you expect will buy?
%
How much do you expect each buyer to spend (on average)?
$
Results
# Responders:
Cost per response:
$
# Buyers:
Cost per buyer/new customer:
$
Total Revenue from Program:
$
Cost per piece:
$
ROI:
%
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