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  ROI
 
 
Input
How many pieces are you mailing?    
What are the total program costs? $  
Response Rate: What % response do you expect?   %
Conversion Rate: What % of responders do you expect will buy?   %
How much do you expect each buyer to spend (on average)? $  
 
Results
# Responders: Cost per response: $  
# Buyers:   Cost per buyer/new customer: $  
Total Revenue from Program: $ Cost per piece: $  
ROI:   %